A long term sustainable reputation creates an emotional bond between your organisation and your stakeholders. This provides your organisation a ‘license-to-operate’, in time leading to a positive effect on your business.
Stakeholders will engage with you and support your goals when they have positively judged your organisation. A positive base reputation will allow for easier access to politicians and other decision makers, as well as quicker support for your goals by opinion leaders and interest representatives.
The base of the reputation management approach by Van Belang & Partners is listening. Listening to relevant actors identified in a stakeholder analysis, a media analysis, and social media scans.
Van Belang & Partners – together with you – pinpoints which (strategic) issues are relevant, which sentiments play a role and which frames have already been established. These insights are elements that can be used to improve and strengthen your reputation in your ever-moving environment. You live up to your stakeholders’ expectations and a (social)media campaign will emphasize this.